Adama appoints new UK herbicides manager

Adama Agricultural Solutions UK has announced the appointment of Dr. Alison Hall as its new product manager for herbicides.

The announcement sees Dr. Hall transfer from Adama’s regulatory team where she held the position of regulatory manager.

It comes after the company’s outgoing product manager, Gemma Nokes (nee Sparrow), decided to leave the crop protection industry in favour of pursuing a new career in teaching.

“Gemma’s energy and enthusiasm will be sorely missed,” said Ali Bosher, Adama’s technical and marketing director. “But I am confident that Alison will more than compensate for her departure.

“Alison has been a key member of Adama’s UK and European regulatory teams for more than three years.

“During that time she has worked tirelessly and diligently to ensure the ongoing registration of a range of products and active ingredients within Adama’s crop protection portfolio.

She has also played a key role in several cross-industry regulatory and stewardship activities where she has worked closely with growers, agronomists, farm advisors and water authorities to promote the safe and responsible use of key actives such as metaldehyde and metazachlor.

“I know Alison will be a huge asset to Adama’s marketing and technical team and I look forward to working alongside her to promote the best use of Adama’s wide range of cereal, oilseed rape and vegetable herbicides.”

In her role as product manager, she will be responsible for working with Adama’s regulatory, technical and marketing teams to develop and implement tactical product campaigns for the company’s range of herbicides and for communicating key trials results and technical product data to Adama’s key stakeholders.

Track record

Prior to joining Adama, Dr. Hall received a doctorate in plant pathology from Oxford University.

She subsequently worked as a fungicide resistance research manager for Syngenta before being appointed as the company’s European regulatory manager.

After a few years away from the crop protection industry, she managed toxicology research programmes for an offshoot of one of the UK research councils.

She then re-joined the arable sector as a regulatory consultant for Oxford Agricultural Consultants and later joined Adama’s regulatory team in 2015.

Dr. Hall has also recently received a Master’s degree in Environmental Strategy from the University of Surrey.