The protein trend has pushed whey powder prices to “record levels” in Europe, according to a new report.
Prices for food-grade whey powder have risen to approximately €1,700 per tonne, the highest level on record, according to data from Dutch firm DCA Market Intelligence.
Since the start of the year, prices have increased by more than 50%, it said.
This development highlights a “broader shift in the dairy market, where protein components are gaining value”.
Traditionally considered a by-product of cheese production, whey is increasingly becoming a strategic ingredient for the food industry, DCA explained.
This shift is directly reflected in pricing.
Active demand for whey
“Whey is moving from a by-product to an ingredient with active demand,” Wouter Baan, dairy market analyst at DCA Market Intelligence said.
“As a result, pricing is becoming less volume-driven and more influenced by functional applications.”
Demand for whey powder is broadly supported, DCA said.
In addition to applications in bakery, confectionery and convenience, usage in protein-rich products such as shakes and sports nutrition is expanding.
This aligns with a broader development in the food industry, where protein is playing an increasingly important role in diets.
Consumer preferences
This trend is further supported by changing consumer preferences around health and nutrition.
Protein-rich products are increasingly seen as essential, particularly for muscle maintenance, DCA explained.
“The use of GLP-1 drugs, such as Ozempic, is often mentioned as a factor reinforcing this trend,” DCA’s report said.
“These drugs are typically associated with lower food intake, with a stronger focus on products with higher nutritional value.
“While the impact on dairy markets is indirect and difficult to quantify separately, it fits within the broader shift towards nutrient-dense consumption.
“Similar price increases are observed not only in Europe but also in the US.”
Cheese output
At the same time, supply remains relatively inflexible, DCA said.
Whey production depends on cheese output and cannot easily be scaled up.
“The combination of rising demand and relatively stable supply creates a market that is sensitive to rapid price movements,” Wouter Baan said.
Within the whey segment, price differences are “widening significantly”.
Standard whey powder (around 11% protein) has increased by more than 50% since January to €1,700 per tonne.
For delivery in the second half of 2026, even higher prices are being paid.
Highly concentrated products, such as whey protein concentrates (up to around 90% protein), have risen to approximately €20,000 per tonne over the past year, data shows.