Co-op has today (Wednesday, July 10), announced the launch of a new ‘Future Farming Fund’ with the aim of boosting sustainability on Britain’s farms.

The fund aims to support British farmers in adopting sustainable farming practices to promote sustainability and address future environmental issues.

The convenience retailer said its new fund will drive innovation, promote productivity and improve climate resilience with a series of on-farm projects led by members of Co-op’s Beef and Lamb Farming Group.

The projects in the fund, which begin in August, were shaped by feedback from farmers and focus on key sustainable farming methods including soil health, biodiversity and alternative forage crops alongside projects studying genetics and data management, CO-op said.

Co-op’s agriculture manager, Joseph Keating, said: “Supporting British agriculture is so important to us, our member owners and customers.

“We’re committed to helping our farmers on their journey to climate resilience and reducing on-farm emissions through adopting sustainable farming practices.

“Our new Future Farming Fund has been shaped by what our farmers have told us, and we’re thrilled so many are already engaged with the different projects on offer.”

Emission reductions

Resources and financial aid for the projects will be provided through the retailer and supplier partner, Dunbia.

Dunbia agriculture account manager, Claire Martin, said: “We are delighted to support Co-op’s latest funding mechanism through their Beef & Lamb Farming Group to drive innovation and accelerate emission reductions on farm.

“We have received such positive feedback from our suppliers to get involved. It is very rewarding to provide the necessary support to help the group make improvements that will subsequently improve their beef and lamb production efficiency and the sustainability of their farming business.

“We look forward to following the group throughout the project execution and sharing their journey along the way.”

Every farmer in Co-op’s farming group can undertake at least one project whilst learnings will be used to guide others in their move towards environmentally friendly farming methods.