The organisers of Cereals have announced that they still plan to hold an in-person event a the end of June.

The Cereals Event will be held in Lincolnshire, on June 30 – July 1, 2021.

"Have you forgotten what a real-life event is like? Never fear, Cereals is going ahead as a real, live, in-person event, with actual people this year," said Alli McEntyre, the event organiser.

Contrary to the rumour mill Cereals is happening in real life, and you can be there in person.

"No online webinars, just real people meeting in the fields of Boothby Graffoe, Lincolnshire. Not a ‘virtual’ link in sight," she added.

"You can walk across real grass, eye-up actual machines, talk to people directly, attend seminars in person, examine the crop plots - and there’s even a soil pit you can get into.

"There will be 300 exhibitors to visit and the Syngenta Sprays & Sprayers Arena will showcase live demos that you can watch in person – from a safe distance, of course.

The Isuzu Driving Course will let you drive real vehicles, and the full seminar programme will consist of 100% live speakers, travelling from all over the country to the actual Cereals site in Lincolnshire. It’s all in the flesh – and naturally Covid secure.

"So you may have forgotten what real events are like, but if you come to Cereals 2021 you will remember, and have the best day off-farm you’ve had in well over a year," she concluded.