Growers are being urged to join a series of open discussions about the future of horticulture at Agriculture and Horticulture Development Board (AHDB) this December.
The "town hall" events will give growers a chance to have their say on AHDB’s commitments for change and its new five-year strategy, which goes out for feedback the week commencing December 7.
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Delegates will also be able to find out about ongoing and planned activity for their crop sector as well as an opportunity to talk to AHDB Chair Nicholas Saphir, Horticulture Chair Hayley Campbell-Gibbons, and the horticulture team.
Bringing industry together by sector, the first wave of online events start with Fruit on December 14, then Field Vegetables on December 15, Protected Edibles and Mushrooms on December 16, and Ornamentals on December 17.
All the events run from 1:30pm–2:30pm and will take place on Hopin, a platform which allows users to chat and submit questions online, direct message speakers and other delegates or request to speak on screen.
There will be two short presentations by AHDB, with the majority of the time allotted for open discussion from the floor.
Horticulture Chair Hayley Campbell-Gibbons said:
These events give growers the chance to engage with us directly, help shape our strategy for the next five years and express their views on AHDB’s change commitments.
"We are open to all suggestions and feedback on how we invest the levy on behalf of all our crop sectors.
"We also hope growers will come away with a better understanding of the value AHDB adds to individual businesses and the industry so they can make an informed decision when they are called upon to vote in January’s statutory levy ballot," she concluded.