Meat Business Women has today (Thursday, September 7) launched a campaign aimed at driving inclusivity in the meat industry.

‘The Power of You‘ campaign has been launched as a follow up to the organisation’s ‘She Looks Like Me‘ campaign.

The Power of You campaign will see stories shared from people who work within the industry, the showcasing of inclusivity best practice and will ultimately aim to foster empowerment and confidence within women at every career stage, Meat Business Women said.

The campaign will run across social and digital channels including LinkedIn, Instagram and X (formerly known as Twitter) throughout the remainder of 2023 and all of 2024.

The campaign is launched as a direct result of Meat Business Women’s 2023 Global Gender Representation report which revealed that 53% of people working in the industry believe that inclusion has moved up the agenda since 2020.

“There has been an increase in women at board level, director and CEO level roles however, the number of women in the total global meat workforce has dropped overall, and progress is stagnant at more junior levels,” Meat Business Women said.

“Although the industry is making progress, there is still more to be done. To really shift the dial, the report findings tell us that all genders need to work together to create a more inclusive future.”

‘The Power of You’

The Power of You campaign aims to highlight role models in the industry, and encourage individuals to do three things: 

  • Recognise their key strengths and skills;
  • Respond, by amplifying their voices and taking action;
  • Reciprocate, by sharing their experiences and paying their skills and knowledge forward to others. 
Laura Ryan

Global chair of Meat Business Women, Laura Ryan, said: “The data tells us that inclusion is no longer a “nice-to-have”, but rather a necessity if the meat industry is to thrive in the years to come. 

“If we want to continue making positive change by building an inclusive and supportive sector then we have to come together to make it happen.

The Power of You aims to inspire and empower individuals, but also encourage the industry to come together as a collective to take action and drive forward positive change.” 

The launch of the campaign today has been marked with the release of a launch video featuring members and strategic partners of Meat Business Women. 

This will be followed by a series of episodes, each sharing a different career story. The first video will tell the story of Kepak’s senior customer marketing manager, Monisha Singh, and will be released on Tuesday, September 12.

“I think another person’s belief in me gave me the confidence I needed to go for things that I wouldn’t normally go for,” Singh said.

“They can see a value in me that I hadn’t recognised. In doing so, they entrench the idea that I have a unique skillset, I add value to the business with that particular skillset, and they encouraged me to go off and utilise it.

“I think that encouragement and belief from another person totally embodies what The Power Of You campaign is all about.”