Scotch Beef and Seafood leads trade showcase in Singapore

Quality Meat Scotland (QMS) and Seafood Scotland have joined forces to host a Scotch Surf ‘n’ Turf dinner, kicking off a week of trade promotion activities in Singapore and Hong Kong.

The exclusive dinner was held at the Artemis in Singapore and was attended by a large group of influential guests including foodservice and industry buyers, as well as the British High Commissioner to Singapore Scott Wightman.

Guests enjoyed Scotland’s fresh west coast langoustine, North Sea cod, King scallops and Loch Fyne oysters, along with exceptional grass-fed Scotch Ribeye Beef PGI which had been dry-aged for a total of 21 days.

The Asian promotional activity aims to establish new trade relationships and secure orders for Scottish suppliers.

It involves hospitality learning journeys and meet-the-buyer sessions for Scottish companies in Singapore and Hong Kong. An exclusive Surf ‘n’ Turf dinner will also be held in Hong Kong.

‘A genuine appetite for Scotch Beef’

Emily Symonds of the market development team at Quality Meat Scotland (QMS) said that the Asian market offers significant potential for Scotch Beef sales growth in the coming years.

“Throughout this trip we will be promoting Scotch Beef PGI to potential buyers, along with the guarantees of quality assurance, provenance and welfare that underpin the brand,” she said.

“Consumers in Singapore and Hong Kong have a genuine appetite for grass-fed, hormone-free Scotch Beef so these key markets certainly offer exciting opportunities for the future.”

Natalie Bell, head of trade marketing Asia, Europe, Middle East for Seafood Scotland said: “By celebrating the best of what Scotland has to offer, from both land and sea, we aim to increase trade, establish new trade relationships and secure interest in future orders for suppliers.”