KFC UK and Ireland has announced that it will be increasing its annual spend on British chicken by approximately £10 million, meaning that 35% of chicken at KFC outlets will be sourced from British poultry farms by the end of this year.
The fast food chain will add chicken wings to the list of products it will now source from British farms, through an expansion of its long-standing partnership with 2 Sisters Food Group.
With an extra £10 million being spent on sourcing chicken wings, this will bring KFC UK&I’s yearly total spend on British chicken to almost £100 million.
KFC noted that this increased spend will increase the amount of British chicken on its menu to 35%, which is the equivalent of 82,700 metric tonnes of chicken annually.
According to KFC, this means that only boneless chicken is now sourced from other markets due to “insufficient availability of British-farmed chicken breasts to meet the demand of UK consumers.”
British chicken
The move to source British chicken wings is particularly significant, as KFC’s ‘Hot Wings’ is currently the fast food chain’s most popular side.
In 2025, KFC stated that it sold more than 164 million wings in the UK, equating to more than five wings a second, with the market reportedly expected to grow even further as the UK’s appetite for fried chicken intensifies.
The fast food chain outlined that all of its British-sourced chicken comes from farms covered by independently verified farming standards and meeting higher welfare standards including 30kg stocking density.
Through its partnerships with 2 Sisters Food Group and other key British supplier Pilgrim’s Europe, KFC said it aims to continue collaborating to drive up welfare standards across the chicken industry, while also balancing the reduction of the environmental impact of chicken farming.
KFC
The American multinational fast food corporation who own KFC, Yum!, stated the goal of the investment was to “back British farmers” by increasing its sourcing of chicken “in a balanced, sustainable way.”
Marc Hayes, who is the chief supply chain officer for Europe at Yum!, said: “This is a tough time for the poultry sector across Europe, with avian flu outbreaks pressuring supply, at a time of higher demand.
“The work that our British partners 2 Sisters Food Group and Pilgrim’s Europe have been doing to drive up chicken welfare against this backdrop is significant.
“We are proud that we have been able to work with them for all our British chicken to now be reared with 20% more space than the industry average, at 30kg stocking density.”
The president of 2 Sisters Food Group, Ranjit Singh commented: “Our long-standing partnership with KFC is founded on close collaboration and a shared dedication to high welfare standards and this increased commitment to British farming represents a positive and important investment in the future of UK agriculture.
“The move ensures British farmers are supported to produce high-quality poultry that meets the expectations of both consumers and robust welfare standards.”
