British arable farmers have launched the #YourHarvest campaign to highlight the importance of harvest after months of “disastrous weather”.

The campaign, supported by the National Farmers’ Union (NFU), aims to showcase the hard work and dedication of arable farmers across the country by portraying their stories on social media.

Videos and photos featured in the campaign will explain what is happening on farm during harvest, what is being grown in the fields, how crops are being used and how the produce ends up on people’s plates.

As the British arable sector prepares to celebrate its contribution to the nation’s economy and food production, the NFU said it is calling on the next government to further support those farming businesses hit by some of the “most challenging weather conditions in living memory”.

The union said confidence across the arable sector is at an all-time low following months of wet weather and horrendous flooding combined with high production costs, ongoing market volatility and against a backdrop of reduced farm support.

‘Devastating flooding’

NFU combinable crops board chair, Jamie Burrows, spoke on the issue at the start of this year’s Cereals event, which takes place today (Tuesday, June 11) and tomorrow (Wednesday, June 12).

“Arable farmers, like everyone, have faced a miserable last six months of continuous wet weather which has led to devastating flooding and thousands of acres of productive farmland affected,” Burrows said.

“Many of our members have been unable to get onto fields to plant crops and those that did manage it have lost much of what was already in the ground.

“For those that have planted, it’s now a wait and see game with what the summer holds. We literally are in the lap of the weather gods.”

Burrows said it is great that further measures were announced recently to ensure more arable farmers are getting the support they need to recover and rebuild, such as widening the scope of the Farm Recovery Fund

“But we want to see whoever wins the general election instigate further practical policies that will allow the nation’s arable farmers to boost home-grown food production and our important work in protecting and enhancing the environment,” he said.

“One measure that would help is the introduction of the NFU’s proposed Farm Business Investment Loans (FBILs) – these would enable many farmers and growers to not only weather the current, highly volatile commercial conditions, but crucially, invest in their farming businesses to become more resilient in the future.

“Being such a tough year makes this year’s #YourHarvest campaign more important than ever. With combines preparing to roll within weeks, we will be celebrating across all social media platforms everything that is great about harvest; the amazing crops we grow like wheat for your bread or barley for your beer and thanking the public for backing British farming and the continued support in buying high quality, sustainable food.”