The Agriculture and Horticulture Development Board (AHDB) showcased UK pork to key influencers from Chinese media at a tasting event in Shanghai earlier this week.
The ‘Chinese and Western Menu Cloud Deal, British Pork Chef Show’ showcased UK pork through four innovative dishes from the east and the west at the new Bund Museum in the heart of the Xuhui Waterfront on Wednesday, December 8.
Attendees sampled two British dishes, pork belly and ham hock terrine, alongside Asian offerings of crispy pata style pork hock and Chinese garlic spareribs, before voting on their favourite dish.
Guests also had the opportunity to learn more about pork production in the UK through virtual presentations and AHDB’s head of Asia Pacific, Jonathan Eckley and senior export manager, Susan Stewart.
After the event, Jonathan said:
“China is a hugely important market for the UK pork sector as our products are valued and respected for their quality and flavour, as well as our high welfare standards and food safety credentials.
While restrictions prevented us from travelling in person, we were delighted to be able to host this event with the help of the Department for International Trade’s Shanghai team. The luncheon was a huge success and we received positive feedback from our attendees.
“AHDB recognises the importance of export markets such as China and the value that overseas trade brings to our levy payers. We will continue flying the flag for UK pork and help support our exporters as they look to maximise on the potential opportunities this market presents.”