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£4.1 billion spent on beef, pork and lamb over the last 12 months

June 16, 2021

Consumers across Britain spent a significant total of £4.1 billion on beef, lamb and pork in 12 months alone, according to the latest…

Midweek meals campaign proves a hit as consumers return to pork

June 12, 2021

Pig/Poultry

The latest Agricultural and Horticultural Development Board (AHDB) pork marketing campaign reached more than 85% of UK households, according to newly released figures,…

NFU Scotland calls on supermarkets to stock British pork

March 16, 2021

Agri-Business

NFU Scotland has responded with huge frustration at recent industry intelligence figures showing the void between major supermarkets when it comes to stocking…

China suspends pork imports from Brazilian plant over Covid-19 concerns

January 5, 2021

Pig/Poultry

China has suspended all imports of pork from a Brazilian pork plant operated by Aurora Alimentos over unanswered concerns about Covid-19. According to Reuters, the…

Chinese exports to leave from Cranswick’s NI plant in next 2 weeks

December 3, 2020

Agri-Business

The first consignments of pork from Cranswick’s primary processing facility in Northern Ireland are expected to leave for China over the next two…

AHDB introduces UK pork to the Canadian market

October 21, 2020

Pig/Poultry

The Agriculture and Horticulture Development Board (AHDB) is hosting a virtual launch event for UK pork to the Canadian market. The two-day event will…

Pig producers benefit from modest price increases

August 22, 2020

Pig/Poultry

Scottish pig farmers have benefited from a remarkable occurrence of weekly modest price increases for more than six months, according to the latest…

AHDB midweek meals campaign leads to £12.4 million pork sales boost

August 11, 2020

Pig/Poultry

Nine out of 10 of people who saw the latest AHDB promotional campaign said it showed pork as a healthy food choice, according…

Cranswick profits set to soar higher than forecasted

January 17, 2020

Agri-Business

UK pork giant Cranswick is on course to beat current market forecasts as profits soar amid global issues with African Swine Fever. The…

TV campaign adds £12 million to total UK pork sales

May 14, 2019

Pig/Poultry

Almost £12 million of additional pork sales have been gained following the latest phases of AHDB’s Midweek Meals campaign, with the help of…

‘On-the-go’ eating boosts UK pork sales

March 6, 2019

Pig/Poultry

Britain’s beloved bangers and bacon are boosting pork sales performance in the eating out market. According to MCA Insight, pork dishes eaten out…

New marketing campaign aims to double the value of Scottish pork industry

December 9, 2018

Pig/Poultry

One of Scotland’s biggest ever pork marketing campaigns is set to launch early in the new year following support from a grant from…

AHDB ‘Pick Pork’ campaign drives £3.2 million sales boost

December 3, 2018

Agri-Business

The Agriculture and Horticulture Development Board’s (AHDB) latest campaign to promote pork sales has had a considerable impact so far. That’s according to…

Welsh sausage crowned ‘Champion of Champions’

November 10, 2018

Rural Life

A butcher shop in Wales has had its own sausage creation named the ‘Champion of Champions’ at the Butcher Shop of the Year…

UK launches fact-finding mission for British pork exports to Mexico

August 17, 2018

Pig/Poultry

Opportunities for exporting pork to Mexico will be explored when the Agriculture and Horticulture Development Board (AHDB) arrives in the country next month.…