AGCO to display Fendt and Massey innovations in California

AGCO will exhibit award-winning equipment and new innovations from its Fendt and Massey Ferguson brands at the World Ag Expo in Tulare, California, next week, February 10-12.

This year, AGCO’s display will move to the front of the show grounds for more space and a shared Ride-and-Drive area with California dealership Quinn Company.

Attendees will see the company’s latest innovations and award-winning equipment, including Fendt’s e100 Vario battery-powered tractor and Massey Ferguson’s SB.1436DB double baler.

AGCO vice-president of marketing, Mike Long said: “World Ag Expo is an ideal opportunity for AGCO to connect with attendees, and we’re proud to showcase our brands’ innovations and commitment to farmers.

“We’re especially excited for farmers to learn more about our most innovative solutions, including electric tractors, 2026 AE50 award-winners and built-in warranty programmes.”

AGCO brands

The Fendt exhibit will be highlighted by the North American debut of the Fendt e100 Vario.

This compact, battery-powered tractor is designed for high efficiency and resource conservation, featuring a versatile electric drive that reportedly supports both traditional and electrified attachments.

With the ability to fully charge in under five hours, Fendt says that the e100 Vario is practical for diverse applications, from farming to municipal tasks.

Fendt will also showcase existing equipment lines, such as the Fendt 1000 Vario Gen4, aN adaptable fixed-frame tractor; the Fendt 200 V/F/P Vario, tailored for vineyards, fruit plantations and special crops; and the Fendt Rogator 900 Series applicator, the industry’s only rear boom applicator with two-height adjustable clearance.

Massey Ferguson will highlight its newest advancements in equipment, now enhanced with intuitive, field-proven technology solutions like PTx FarmEngage fleet and farm management.

The display will feature the MF 9S tractor, the Massey Ferguson compact utility product line-up, and Hesston by Massey Ferguson hay equipment line.

Massey Ferguson will also introduce MF Always Running, a built-in warranty programme designed to provide predictable ownership, reduce risk and maximise uptime for farmers.

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