Aileen Barron

Aileen Barron: Changes coming that will impact your website performance

Aileen Barron: Changes coming that will impact your website performance

By Aileen Barron, Green Acre Marketing A website is a fundamental requirement for any business and with Google’s recent move...

September 17, 2020

Aileen Barron: How, why and how often should your marketing activity be reviewed

Aileen Barron: How, why and how often should your marketing activity be reviewed

By Aileen Barron, Green Acre Marketing Measuring and reviewing your marketing activity and how hard it is working for you...

June 11, 2020

Aileen Barron: Marketing trends and consumer behaviour in light of Covid-19

Aileen Barron: Marketing trends and consumer behaviour in light of Covid-19

By Aileen Barron, Green Acre Marketing Already well reported is just how impactful, and, in some cases, challenging Covid-19 has...

May 7, 2020

Aileen Barron: How to make that shift from physical to virtual events

Aileen Barron: How to make that shift from physical to virtual events

By Aileen Barron, Green Acre Marketing Agri-events serve as a great tool for bringing the agri sector together, connecting: farmers;...

May 1, 2020

Aileen Barron: The digital marketing tools you should not miss out on

Aileen Barron: The digital marketing tools you should not miss out on

By Aileen Barron, Green Acre Marketing We have recently seen many agri-businesses taking the step to become more digitally connected...

April 24, 2020

Aileen Barron: Is a website still important in light of other digital marketing tools?

Aileen Barron: Is a website still important in light of other digital marketing tools?

By Aileen Barron, Green Acre Marketing Considering 84% of farmers use smartphones and assuming that these farmers are using digital...

April 9, 2020

Aileen Barron: SEO and setting your agri-business up for online success

Aileen Barron: SEO and setting your agri-business up for online success

Search engine optimisation (SEO) is a practice that will help your website rank higher on search engines; ultimately making it...

April 3, 2020

Aileen Barron: Online venues for discussion groups and farm demos

Aileen Barron: Online venues for discussion groups and farm demos

By Aileen Barron, Green Acre Marketing With many open days, farm demos, discussion group events and other such gatherings unlikely...

March 27, 2020

Aileen Barron: How writing for digital differs to press

Aileen Barron: How writing for digital differs to press

By Aileen Barron, Green Acre Marketing Having content that can be repurposed and utilised across a number of different marketing...

February 20, 2020

Aileen Barron: What’s in a logo…or a brand?

Aileen Barron: What’s in a logo…or a brand?

By Aileen Barron, Green Acre Marketing Everyday purchasing decisions are based on brand perception, even though we often don’t realise...

February 1, 2020