Case IH has announced that it will be strengthening its dealer network across Yorkshire, Lancashire, and Cheshire with an expansion to two dealer groups in the north of England.
Townson Tractors Ltd is set to represent Case IH in North and West Yorkshire, the Yorkshire Dales, and East Lancashire following Case IH’s expansion into the dealer’s Hellifield depot.
This expansion will transform Townson Tractors’ Hellifield depot into a dual‑branded location, adding Case IH alongside its existing New Holland offering.
Case IH stated that this new appointment will ensure “local expertise tailored to the livestock and agricultural contracting operations in the area, supporting stronger regional coverage for manufacturer’s growing customer base”.
Director of Townson Tractors, Richard Mattinson said: “We are proud to represent Case IH across these iconic farming regions and look forward to supporting customers with industry-leading machinery and dependable service.”
Expansion
Case IH will also be expanding its coverage at depots belonging to Lloyd Ltd, with the dealership recently introducing a range of Case IH’s machinery at depots in Carlisle and Penrith earlier this year.
This expansion will include depots at Garstang and Holmes Chapel, covering Lancashire and Cheshire respectively.
George Lloyd, who is the managing director at Lloyd Ltd, commented: “For the past few weeks, we have been working closely with our partners at Case IH and have seen first-hand the potential to grow the brand across our areas.
“Their impressive product range has created real loyalty among its existing customers, and we are excited to have the opportunity to support both current and future customers from our branches in Cheshire and Lancashire.”
According to Case IH, these appointments reflect the manufacturer’s ongoing investment in its UK dealer network, “ensuring customers receive the highest levels of support, product knowledge, and service coverage.”
Townson Tractors Ltd and Lloyd Ltd will operate alongside the existing Case IH dealers until the end of 2026, at which point the territories will transfer in full to Townson and Lloyd.
Case IH outlined that this transition is designed to “ensure uninterrupted customer support and a seamless handover”.
